Conversion Rate Optimization

Conversion rate optimization (CRO) is the art and science of getting your website visitors to take action on your website. Conversions can be purchasing, signing up or just placing a phone call. Our conversion rate experts can help you increase your leads and sales from your existing traffic.

You get the best results by combining search engine optimization (SEO) and conversion rate optimization (CRO) to both increase traffic and increase conversions.

What are the factors that affect conversion rates?

Layout: How you layout your home page or landing page will affects the conversion rate of your website. You need to grab their attention, get them interested and then build desire for your offering and then get people to take action. Answer the three questions: why you, why now, and what’s in it for me?

Attention: Grab their attention with a compelling headline that includes the phrase they were searching for. Your objective is to grab their attention and pique a potential customer’s interest. Your opening paragraph should address the question they came to get an answer for.

Message: Make your central message clear. You have only a few seconds to communicate your benefits, how you are better than your competition. Use your page headlines, your graphics and your navigation to communicate your message.

Benefits: Visitors arrive wanting to know what’s in it for them. How will you make your customer’s life better? Spell your benefits out clearly on your home page.

Call to Action: You will want visitors to arrive and then take action. This could be to sign-up, join, call or buy now. Place your primary call to action where it can be easily seen and above the fold. It needs to be highly visible to arriving visitors.

Interaction: Long term conversions are about reaching and interacting with the individual. It is harder to create a lasting impression in a single encounter. Devise a way to interact with visitors on an ongoing basis. Use opt-in newsletters or have an interactive blog on your site.

You don’t need to choose between conversions and traffic. You are much better off with an SEO campaign that draws in interested visitors AND having a website that is designed for conversion. Contact us today to get started on improving your website’s conversions.