Ethical SEO

Our commitment is to conduct our business and SEO services by our SEO Code of Ethics. Ethical SEO practices is the best way for you to ensure long-term sustained organic search traffic.

Optimizing a website will mean making changes to a client’s website. We will turn down projects rather than accept projects that require promotion by unethical or artificial means. We will not accept work where client expectations are unreasonable in our opinion.

SEO Code of Ethics

• Never knowingly cause harm to a client. We will follow generally accepted SEO principles along with our best judgment and experience. We work hard on staying current on SEO best practices.
• Follow search engine best practices. Never intentionally violate search engine rules that are published and being enforced. We will seek clarification on rules that are unclear.
• Never misrepresent the work of others as our own. We take the copyright laws seriously and will not use the original work of others without the proper permissions.
• We will not use deceptive methods such as cloaked pages, hidden text, hidden links, stolen content or keyword stuffing.
• We will not set unreasonable client expectations. We will not take on an unreasonable number of clients competing for the same keyword phrase or make unrealistic promises on how fast results may be obtained.
• We will keep client information private and confidential. We will protect client information and not disclose such information to others without prior written consent.
• We are committed to delivering quality services. We will maintain the highest possible professionalism and will perform our SEO responsibilities with integrity.
• We will work to continually improve. To the best of our ability we will continually work to increase rankings, improve visitor traffic and to improve conversions on client websites.