This is search engine optimization training for a corporate web team that manages their own website(s). SEO coaching trains and guides the internal team on how to implement best SEO on the company website.

We teach everything an internal team needs to plan and run their own SEO campaign. We customize the training to your business needs. Typically we will guide your team through this process.

Evaluate: We agree on your goals and objectives. Do you want more visitors, leads or sales? Agree on metrics to show your progress and success.

Assess: We look at the current website’s strengths and weaknesses. What results are you obtaining? What skills does your team currently have? What work will your team perform?

Plan: We normally do the initial keyword research and then together we select the primary keyword phrases. Then we coach your team on refining, researching and preparing keyword plans by page. We form the SEO strategies together.

Optimize: Typically the internal team applies SEO methods to the site’s web pages under our guidance. We may train through a series of workshops done online using web conferencing. We teach the use of the SEO tools that we use. We regularly meet with and evaluate the work being done by the internal team.

Measure: We work with the internal team on the best methods to obtain and report progress. This typically includes rankings, traffic and conversion metrics. Measurements are taken at least monthly and the team is taught how to interpret what the measurements mean.

SEO coaching is the training and guiding your internal staff so they can optimize your internal website. The training is custom and interactive so your team can achieve your business goals.

Contact us today to discuss your challenges and objectives. Let’s create a plan to move your business website marketing forward.