SEO Process

The SEO process or SEO program is a continuous ongoing process rather than a one time event. The SEO process can be technical and have many possible steps. It is easier to break the SEO process into four large steps.

SEO is a methodology that you apply to the website to communicate to the search engines what you do or what you sell. The exact SEO steps will depend on your website, your objectives and your budget. We customize the approach based on your needs.

Evaluate: Start by evaluating your goals and objectives. Do you want more visitor traffic, leads or sales? Perhaps rankings are important as part of your branding strategy. Then look at the website itself. How well is it optimized? Are there any visible defects? Look at the site architecture. How competitive is the market? How strong is the competition? Establish metrics to show progress and success.

Plan: Do keyword research. Select the best keywords based on relevance, search volume and level of competition. Apply these keywords to a page plan. Now you create strategies on how you will best optimize this website. This may mean structural changes, content growth strategy, link building or social media optimization.

Optimize: This is applying the strategies and appropriate keywords from the planning stage. This will include optimizing the actual web pages. Do link building and other off page optimization methods. Add regular keyword rich content to your website in the form of new pages, articles or blog postings are great content growth methods.

Measure: Look at Google Analytics data for visits, bounce rate and time visitors spend on your website. Look at search engine rankings on Google and Bing. What conversions is your website producing in the form of leads, sales, etc. Then prepare this into a monthly report for the client.

The SEO process then starts all over again. We evaluate the results, plan changes, implement the optimization and then measure results.

Some people will ask us to just optimize the website so they can forget about it. This is like going to the gym and exercising once and expecting to be fit for life. It just doesn’t work that way.